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Objective: ZoomStrips boost high-margin revenues by
turning occasion only driven purchases for greeting
cards, sentiments and memorables into frequent high-margin add-on impulse
buy.
Method: Cards with boldly original
attention grabbing aviation, military and other
unique and timely themes creatively presented,
packaged merchandised and strategically placed in
multiple precision targeted areas throughout the
retail environment using the ZoomStrip.
Implementation: Each ZoomStrip consists of 5 generously sized cards
individually packaged with an envelope to highlight
the art and diagonally placed on disposable
display-strips for an eye-popping appearance. Each
card is a full 8.5x11 folded to 8.5x5.5.
Quality printing and superior stock make for "Cards
Worth Giving and Saving" at any time.
Placement: ZoomStrip are strategically placed at
magazines, books, art, frames, gifts, decoration,
novelties, toys, check-out, card and other sections
that promote cross product sales and bring the cards
to the customer instead of waiting for the customer
to come to the product.
Benefit: ZoomStrips boost PROFITS with
high-margin, low in-store costs, add-on sales, and
new market segment utilizing un-allocated space
through flexible product placements.
Click
here to learn more about ZoomStrips
700 kb Flash Presentation
of Merchandizing for The Art Of Zoom.
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